A Practical Guide to Combat Theme-Based Counterfeits

While seasonal events like Christmas and Black Friday create excitement, they also provide fertile ground for counterfeiters. These bad actors exploit heightened consumer emotions and urgency with carefully orchestrated campaigns, such as fake jewelry promotions for Christmas or counterfeit electronics during Cyber Monday. These schemes are not only highly organized but also scalable and timed to align with peak consumer spending.

Download this guide to explore:

• The mechanics behind theme-based counterfeiting
• Challenges in combating these sophisticated operations
• Effective strategies for brand protection teams to safeguard reputations

Get actionable insights today to combat theme-based counterfeits, protect your brand, and safeguard your customers.