Staying Ahead in 2025: Trends, Threats, and Tools for Brand Protection

Global counterfeiting and piracy is estimated at $4.2 trillion, but the number that matters to a brand protection team is smaller and harder: how much of that activity touches their own portfolio, and whether their current tools can actually see it. Claire Hendey, Director of Manage the Damage and former Global IP & BP Operations and Systems Manager at Unilever, and John Hancock, CEO of Hubstream, walk through what changed in 2025 and what didn’t.

What You’ll Learn:

• Top Trends: Where AI and blockchain are genuinely reshaping detection and authentication, and where they aren’t yet.
• Emerging Threats: How deepfake technology is being used to support counterfeit operations, not just replace them.
• Essential Tools: Which technologies and workflows are earning their place in a brand protection stack.
• KPIs & Reporting: How teams are measuring enforcement results and reporting them upward.

Whether you’re leading a global brand protection team or building one from scratch, this conversation covers what changed this year and what to watch for next.

Watch the replay.

Questions? Email us at hello@hubstream.net.