BRAND AUTH. DIST. AUTH. CUST. MARKET A AUTHORISED CHANNEL UNAUTH. RESELLER GREY MARKET MARKET B DIVERSION BREAK POINT PRICING OBS. SHIPMENT DATA COMPLAINT REF: HUB-ADI-001 TYPE: DIVERSION PATH ANALYSIS SCALE 1:1 · CHANNEL MAP

Solutions for Anti-Diversion Investigation Teams

The Product in the Wrong Market
Has a History Worth Following.

Human Expertise. Amplified.

Diversion rarely announces itself. It becomes visible through pricing anomalies, unexpected distributors, products appearing outside their intended territory, or sellers who don't fit the expected channel. The signals exist — but they're spread across commercial systems, shipment records, product databases, and investigation files with no connection between them. Hubstream connects them. So the product appearance, the distributor record, the shipment data, and the pricing signal become one picture of how the channel broke down.

Used across
Brand Protection Legal & Compliance Sales & Distribution Supply Chain Regional Teams

Patterns · 01–08

Sound Familiar?

Every anti-diversion team has had these conversations

"The product is clearly ours. We can't trace how it got to that market."
"We see the pricing anomaly. We can't connect it to a specific distributor or shipment."
"Legal needs a diversion timeline. We'd have to manually pull from five systems to build one."
"The same unauthorised seller keeps appearing. We can't tell if it's the same supply source."
"Three regions are seeing the same product in the wrong market. Nobody has a shared view."
"The lot number is there. We can't trace it back through the distribution chain."
"We have commercial data, shipment data, and investigation data. None of it talks to each other."
"Compliance wants to know if this is a pattern. We can't prove it without starting from scratch."
"The product is clearly ours. We can't trace how it got to that market."
"We see the pricing anomaly. We can't connect it to a specific distributor or shipment."
"Legal needs a diversion timeline. We'd have to manually pull from five systems to build one."
"The same unauthorised seller keeps appearing. We can't tell if it's the same supply source."
"Three regions are seeing the same product in the wrong market. Nobody has a shared view."
"The lot number is there. We can't trace it back through the distribution chain."
"We have commercial data, shipment data, and investigation data. None of it talks to each other."
"Compliance wants to know if this is a pattern. We can't prove it without starting from scratch."
Before · After

From an Unexplained Product Appearance
to the Diversion Path Behind It

The signals exist across commercial, logistics, and investigative systems. Hubstream connects them — so the product, the distributor, the shipment, and the pricing anomaly become a traceable diversion path.

Before Hubstream

Signals Scattered Across
Disconnected Systems

Product & SKU Records Batch / Lot / Serial Data Distributor Records Shipment Data Sales & Transactions Pricing Observations Online Seller Activity Complaints & Seizures

Each anomaly treated in isolation — the diversion path stays invisible

After Hubstream

A Connected View of
the Diversion Path

BRAND Auth. Dist. Auth. Cust. Market A Unauth. Grey Mkt. Market B
Outcomes · 01–04

What Changes After Hubstream

Four outcomes for anti-diversion teams — that disconnected commercial, logistics, and investigation systems can't deliver.

01 / Product Traceability · Channel Intelligence

Trace Products
Across Channels

A product in the wrong market has a history. Find it.

When a product appears outside its intended territory or through an unexpected seller, the evidence to understand how it got there exists — it's just spread across product databases, distributor records, shipment files, and transaction systems. Hubstream connects product identifiers with distributors, accounts, sellers, shipments, and destinations into one traceable record.

  • Connect product and batch identifiers to distributor and shipment records
  • Link unauthorised sellers to authorised distribution accounts and channels
  • Trace the diversion path from the authorised account to the grey market
02 / Pattern Recognition · Repeat Activity

Identify Repeated
Diversion Patterns

One anomaly may be accidental. A pattern is a decision.

Diversion at scale happens through recurring parties, markets, routes, and fulfilment locations. Without a connected investigation record, each incident looks isolated — and the pattern that would identify the source of the problem stays hidden. Hubstream connects investigations across time so recurring parties, markets, and methods become visible as a pattern.

  • Recognise recurring distributors, accounts, and markets across incidents
  • Connect current anomalies to prior investigations involving the same parties
  • Surface repeated routes, fulfilment locations, and product identifiers
03 / Investigation Prioritisation · Lead Analysis

Prioritise Investigative
Leads Effectively

Not every pricing anomaly is a diversion case.

Teams see pricing anomalies, unexpected sellers, and out-of-territory products regularly — most of which require individual assessment. Hubstream helps distinguish the anomalies that are isolated from those connected to prior investigations, recurring parties, or established diversion patterns. So investigative resources go where they create the most impact.

  • Determine which anomalies are isolated and which are part of a larger pattern
  • Surface connections to prior investigations before starting from scratch
  • Focus enforcement and legal resources on the highest-impact cases
04 / Cross-Functional · Shared Investigation View

Support Cross-Functional
Investigation

Diversion investigations don't belong to one team.

Anti-diversion investigations span brand protection, legal, compliance, sales, distribution, and regional teams — each with a different piece of the picture. Hubstream provides a shared investigative view without replacing the operational systems each team already uses. So every function can see what's relevant to them, and the investigation doesn't live in any single team's inbox.

  • Give legal, compliance, and distribution teams access to relevant investigation context
  • Preserve a single investigation record across functions and regions
  • Reduce duplication when multiple teams are independently working the same lead
Templates

Start with Proven Brand Protection
Workflow Templates

Structured starting points for anti-diversion investigations — built around the intake, tracing, and coordination workflows your team already runs.

  • 01 / Report a Fake — Intake and triage workflow
  • 02 / Customs Seizures — Seizure record and investigation linkage
  • 03 / Takedown Management — Enforcement and legal tracking
Brand Protection Templates

Explore the Full Template Library

Pre-built investigation workflows for brand protection teams — diversion intake, customs coordination, enforcement tracking, and cross-functional investigation management.

View All Templates →

No account required to explore

Ready to trace the diversion path?

See Hubstream
In Action

We'll walk you through how Hubstream connects your product records, distributor data, shipment intelligence, and investigation history — and show you exactly what your diversion picture looks like when it's visible in one place.

See it in action.

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