Techniques Used in Trademark Infringement
Cybersquatting & Domain Management
There are several tactics used by infringers to mimic your legit domain names. Apart from typosquatting or combosquatting, which uses mis-spelled characters or word combination, homograph phishing replicates legitimate brand sites using similar characters, including non-standard ones.
Confusingly Similar Marks
If a company uses a similar logo, name, or slogan, it may be considered trademark infringement.
For example, Louis Vuitton won a case against Louis Vuiton Dak, a South Korean fried chicken restaurant, for its name and logo's close resemblance to the designer's brand.
Counterfeit Goods
Counterfeit goods represent one of the most common types of trademark infringement. In this scenario, unauthorized products are produced and sold under a brand's name. A typical example is the sale of counterfeit luxury items at significantly reduced prices.
Trademark Dilution
Dilution occurs when a famous trademark's distinctiveness or reputation is diminished, even without confusion. In the legal dispute between 3M and 3N, despite product and pricing distinctions, infringement occurred because of the reputation of 3M's mark and 3N's acquisition of clients and market share.
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